Websites have to be the perfect mixture of creativity and functionality. They should be unique enough to offer the visitor something that they haven’t encountered anywhere else. They should also provide the functionality and user experience so the visitor is not confused and knows exactly where to go in order to find what they are looking for.
Right now, there are more than 1 billion websites on the World Wide Web. Now we know that not all of them are your competitors, but enough of them are. Your website needs to cut through the noise and captivate your audience so that they don’t leave.
Here we are going to list some basic elements that you need to ensure are on your website, no matter what type of website you have. Some of them, you already know but some might be new to you. Make a checklist and ensure that your website has all these elements and you will easily stand out from the crowd.
OFFER EASY NAVIGATION
Every website needs some sort of navigation menu. It is easy to become highly creative with it and put it in a location that your visitor might not find easily. You can change the position of the navigation, or you can hide it so that the user will find it if they hover their mouse on a certain spot. This is all well and good, but the problem arises that not all the people who visit your site are so tech-smart that they intuitively know what you have done. This might disappoint a lot of your customers and force them to leave your website.
Make sure that the navigation menu in at the top and clearly visible to everyone, no matter what device they are using to access your website. You can still go all out with the way the menu opens or the way different tabs are shown on it. Just make sure that the users find what they are looking for.
CHANGE THE 404 PAGE
Has this ever happened to you that when you clicked on a website’s page, you were redirected back to the homepage? Maybe it was a page that you had saved earlier. A lot of visitors find it very annoying when they don’t know what is happening. So make sure that you display a 404 page instead of any pages that were on your website but have been removed. The best part is that you can customize your 404 messages so that you can turn the visitor’s annoyance into something else. You can include a funny message to lighten up the situation and then redirect it back to your home page. You can show similar pages to the visitor to give them the option of looking through them. Or you could show them that the page that was initially here has been moved and redirect them to the new location.
More and more brands are turning towards videos to engage the audience and capture their attention. It is a fun way to communicate your message to all your visitors and ensures that they will stay on your page as long as the video is playing. Animation videos can really turn a boring and static page into an entertaining prospect that the visitors will love to engage with. Animation videos are also an excellent way of making visitors take some action. Place your CTA (Call to Action) below or beside the video so that the visitors will want to click on it once they have viewed the video.
PLACEMENT OF YOUR CONTENT
What has the location of content got anything to do with your website’s performance? A lot actually. Depending on the type of your website, you need to plan out the layout of your content. It also depends on the type of content that you want to display on your website. If you have a lot of textual content, make a blog so that it unclutters the rest of your website. If you have a blog, then place the content on the main page but show featured articles or blogs and enable different types of searches for the users so they can find the article that they are looking for. Add a thumbnail for each post to increase the post’s appeal. Think about the kind of website you have and how will the content match the needs of the visitors.
MOBILE RESPONSIVE CONTENT
More and more people are using their mobiles and handheld devices to access the internet. A whopping 92% of Facebook’s ad revenue is generated through mobile and handheld devices. This is something that websites MUST look into. Usually, most websites will have responsive text content, but forget to do that for their images and videos. Make sure that all your images are responsive to mobile devices. Even when you design a logo, ensure that it is designed to be mobile responsive and doesn’t lose its colors or charisma when viewed on different devices. This way you will not lose your customer base.
The one thing that annoys visitors of websites unanimously is lengthy forms. People nowadays don’t have the time or patience to enter a lengthy amount of information. This goes especially for people using handheld devices where they might have to scroll up, down, left and right to access the entire form. Keep your forms short and simple. Just ask for a name and email address and then contact them if you need more information. You can even have different forms for different pages and services.
CONSISTENCY IS KEY
No matter what type of website you have, you need to make sure that everything is consistent all across the site. Select a few fonts that work with your website’s colors, themes, and layouts and then stick to them. Don’t go for italic or bolded if they are too heavy. Without the right contrast, the ability of your text to capture the audience will diminish and all your hard work will be for nothing.
Make sure that once the website is finished, it all looks natural and every element of your website complements the other elements. Once you have taken care of these elements, you will truly have a website that holds the viewers in their places and make them want to take some action.