1.GOOGLE PENGUIN UPDATE IN 2018
What Is Penguin Google Update?
- Google Penguin is an algorithm Of Google.
- Google Penguin designed For penalize and prevent link spamming.
- Google Penguin Was Is Released At April 24, 2012 combat web spam and to penalize websites, whose SERPs relied on exploiting “black hat” SEO tactics (e.g. keyword stuffing, link schemes, cloaking, duplicate content, etc.).
Know What’s The Changed In Google Penguin 4.0
Over The Years Google Has Do Lots Change, You Will Get High “SERP” At Google If You Have Better Content Compared To Other Websites. Google Said That Don’t Use Copy Content.
All intended to promote quality content and hamper anyone practicing unethical link building.
after That Penguin 4.0 has made two major changes that come as a welcome relief to many SEO specialists.
1. The First Change Is Penguin now runs in real-time.
2. The Second Change Is Penguin is no longer a site-wide negative ranking factor.
2. 1 core algorithm update
This Google Update was Released at August 1, 2018. Google has said that this update was a “broad core algorithm update” and that it does these updates “several times per year.”
Google references its advice from the previous core updates, saying there’s “no ‘fix’ for pages that may perform less well, other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” Google also said, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”
Google Search Liaison Danny Sullivan also confirmed this is a “global” rollout and impacts all Google search results, no matter what language or region.
3. Chrome Security Warnings (Full Site) — July 24, 2018
Chrome Security Warning New Update Is Released At 24 July 2018. Google After warning users of unsecured “non-HTTPS” Forms Few Months Earlier, The Google Chrome 68 began marking all non-HTTPS sites as “not secure.” The changes is rolled out on 24th July 2018. but rely on users installing the latest Chrome version, which can take weeks or months.
Chrome security: Now “HTTP” Is Not Secure For Websites
Security has been one of Chrome’s core principles since the beginning—we’re constantly working to keep you safe as you browse in The web. Recently two years ago, Google announced that Chrome would eventually mark all sites that are not encrypted with HTTPS as “not secure”. This makes it easier to know whether your personal information is safe as it travels across the web, whether you’re checking your bank account or buying concert tickets. Starting today, we’re rolling out these changes to all Chrome users.
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4. The Mobile Speed Update–July 9, 2018
Six months after announcing it Mobile Speed Update, Google rolled out the New mobile page speed update, making page speed is a ranking factor for mobile results. Google claimed that this only affected the slowest mobile Websites, and there was no evidence of major mobile rankings shifts.
Example – The New Mobile Speed Update is now rolling out for all users. From 9 July 2018
People Really want to be able to find answers to their questions as fast as possible —
Recently studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Mobile Speed Update,” as we’re calling it, will only affect pages that deliver the
Very slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very Very strong signals, so a slow page may still rank highly if it has Best, relevant content.
We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.
5. Mobile-First Index Roll-out — March 26, 2018
Google Recently announced that mobile-first index was finally “rolling out.” Since the index has been in testing for many months, and Google has suggested they are migrating sites gradually, it’s unclear how much impact this specific roll-out had on the overall index. Webmaster should begin to see notifications within Google Search Console.
Our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.
now We will continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.
We are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.
6. Zero-result SERP Test — March 14, 2018
On a small set of Knowledge Cards, including some time/date queries and unit conversion calculators, Google started displaying zero organic results and a “Show all results” button. A week later, Google stopped this test Because To Some Isues, but we believe it is an important sign of things to come.
On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?
These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries.