Did you just acquire a new and shining WordPress website? Then your journey in the world of the internet has begun on a strong note. However, if you want to reach your destination quickly, then you must optimize your interface for search engines. Here we are presenting a brief guide for beginners to build an SEO-friendly WordPress website. Some of you will be wondering why you need to invest in SEO.
Imagine you are standing in a crowded marketplace looking for a computer store. Now, if you are aware of a dependable seller, no matter how large and crowded the shopping area, you will find your way to the shop. The internet is just like that huge shopping arcade and your website is like that computer store. If your target audience knows and trusts your interface, they will ignore your competitors and reach you. SEO helps in boosting your online presence and building up your trust in the minds of potential clients. Here’s how you can implement some best practices to improve your online visibility.
1. Invest in Efficient Hosting And Buy An SSL Certificate
Your website must be easily available to your target audience. The first step that you must take is to choose a trustworthy hosting service. Various companies offer WordPress-specific plans. These packages include auto-installation of updates to the core files and some essential plugins. Most of them also provide some effective security features like firewall, backup creation, and periodic malware scanning. Apart from this, you must purchase an SSL certificate for your website. This will enable the HTTPS protocol on your interface that is a vital search engine ranking factor.
2. Define An Optimized Permalink Structure
Many new users are unaware that the URL structure of their website can also affect its SEO. WordPress has a handy inbuilt feature for defining permalinks but you will have to make some modifications to it. By default, your installation will choose a URL format like the one shown here:
- Now take a look at the following link:
It is clear that the second URL effectively describes the nature of its content. You must choose a permalink structure that is brief, descriptive and includes your keyword. You do not need to hire a WordPress developer to define your link structure. Simply visit Settings > Permalink from your installation’s dashboard. Here you can choose a pre-defined format or define a custom one for your website.
3. Research Appropriate Keywords For Your Website
People use some specific terms when they search for a particular product or service. You need to optimize your website for these phrases so that your pages appear in related search results. Use tools like Google’s Keyword Planner to discover the best terms for your interface. Choose phrases that have a high search volume but low competition. This will allow you to get in front of relevant audiences quickly. You must also research your top rivals to know the keywords that are driving traffic to them. Then insert all the keywords at relevant places in the content of your website.
4. Install An SEO Plugin
An SEO plugin is an essential tool to build an SEO-friendly WordPress website. These tools help in optimizing the on-page elements of your interface. You can use them to create optimized titles, Meta descriptions, and image alt text. These solutions are also helpful in optimizing page and post content. An important task these tools do is to generate an XML Sitemap to your website. A sitemap helps a search engine to know about all the pages of your website for indexing. You can define focus keywords and assess the text’s optimization quotient and make the necessary adjustments. There are numerous SEO plugins like Yoast SEO and ALL In One SEO that you can use for this purpose.
5. Add Your Website To The Google Search Console
Google is the world’s premier search engine. While you should make efforts to optimize for all engines like Bing and Yahoo, you need to create a strong presence on Google. You must add your website to the Google Search Console that is a suite of tools that help webmasters understand how the search engine sees their interface. The service will help you know the terms that are driving traffic to your website and how your pages appear in search results. The Search Console is an effective tool for planning and evaluating your optimization strategy.
6. Create Fresh, Valuable And Optimized Content
You need to add fresh content regularly to your website. The best way to do this is by adding a blog to your interface. Select some topics that are of great interest to your audience. Create original and valuable content that users will find helpful. Do not forget to include relevant keywords in all the posts. Make sure that the keyword integration does not seem forced. Useful and optimized content not only improves online presence but also builds up your image as a knowledgeable and dependable entity.
7. Ensure A Good User Experience On The Website
Ensuring a good user experience on the website is vital for boosting your SEO. Optimize your website’s loading speed by enabling caching and using a content delivery network. Make sure that the interface’s code is not bloated and all media elements are optimized before uploading. Create an efficient navigation plan and use readable fonts. All these factors will ensure good user experience and boost search rankings.
You can hire a top WordPress development company to create your website but in the absence of an effective optimization strategy, all the investment will be fruitless. Make sure you have a clear SEO plan in place before launching the interface to ensure quick success.