A great website isn’t all about just being visually appealing, it is a lot more than that. The website needs to be interactive and engaging and having a great user interface goes a long way in ensuring that. Your website is the best representation of your business on the internet and that is how people are going to perceive and make a judgment on you.
Thus, it is imperative on you to put all the resources at your disposal in ensuring that you create and maintain a winning website. The following 5-step web design process needs to be followed while creating winning websites.
1. Set Definitive Goals: – To begin with, you need to have a definitive goal of what is it that you are trying to do, because only then will you get a clear focus on how you should approach your end-goal.
Trying to do everything at the same time and trying to become everything is the sure-fire way for disaster. You need to prioritize at the very outset, so that you don’t end up investing your resources and energies in places which aren’t befitting of the same.
You need to begin with the object and then decide the target users and then focus on the benefit that you will be able to pass onto your customers. Your primary goal and focus of the website should also be outlined well before you begin operations of your website. You need to plan a plan going forward which will help you to stay honest to your intetions and work with your strengths and compensate for your weaknesses.
2. Strategize: – It may so happen that the size of the project may end up expanding to such a level during the developmental phase, that budgetary extensions may become a need of the hour.
That is why to avoid such a happenstance and to instill a better sense of financial discipline in all you set out to do, you need to work with achievable goals from the very outset.
First above everything you will need to narrow down on the technology stack that you will be working with and that will be based on the website goals already set by you, which comes ahead of everything else. You need to decide on the programming language and technology stacks that needs to be used along with settling down on the sitemaps which give information about website architecture.
The final aspect of the strategizing bit will be content planning and special emphasis needs to be given in this aspect as – ‘content is king’ in more ways than one. Your visually pleasing design may bring people to your website but it will always be the content that will keep them coming back for more.
3. Design: – If you intend to succeed in having a completely functional website, you need to inculcate the branding elements in your website. It is all about deciding the color scheme and the brand logos along with other designs which can be added to the overall design of the website.
For startups it is always easier for the web designers to choose the elements but the same can be difficult when web designers are hired to work for established brands. The design and the development part need to go hand-in-hand and the decisions that you make at the very outset will play an instrumental role in converting designs into actual pages.
4.Testing: – You should never take your website live without testing it first, as there are high chances that your website will fail. Before taking a website live, you will need to conduct a number of different tests with regards to the functionality, usability, interface and compatibility of the website.
If you test the website thoroughly enough, it will ensure that users have lesser chances of finding problems or issues when browsing through your website. You need to fully utilize functional testing which will ensure that all the features on your website are working according to what has already been decided by you in the specifications document.
You will need to conduct usability testing which will ensure that the website is easy to use in terms of accessibility and usability. Further, you need to run a compatibility test which will make sure that the website functions perfectly across all devices and operating systems.
- Launch – The launch of the website is the next step which is the last in the entire process. Lanching means transfer of the website from the local server to the live server. Your website needs to find the balance between form and function before you go ahead with the launch of the website.
The launch of the website isn’t really the end of the process in any way whatsoever. You will need to continue what you have begun and the next phase is the one of maintenance where what will happen will be crucial for the website and its sustenance and its existence.
It is going to be a continuous testing process where the site is constantly updated with new and fresh content at all times. The web developers will need to fix all the broken links in this step and add and test new features and content, and do everything possible to update the website that exists based on user feedback and the trends that are hot in the market currently.
The role of the designing company hired by you in this scenario will be to ensure that the website functions well and is able to provide good user experience and engagement.
It is highly recommended to pay for web design service India which is transparent all through the way and has a better approach in offering web solutions than the others.
Web design is at the core of ensuring that your website is presentable and still able to give you the conversions and the ROI that you are aiming for. It is way more than just how visually appealing your website is and goes far beyond it.